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10 Best Content Management System CMS for Personalization

Written by Cynthia Young on March 13, 2020

As a business owner, you already know the importance of having a website and an easy to use Content Management System in building your online presence and gaining a competitive advantage over your competitors.

One thing that can make a huge difference when managing the online presence of your brand is the type of Content Management System you choose.

For the most part, you'll need a Content Management System that allows you to manage content for your website with relative ease, without having to write long HTML codes. Your Content Management System must also target, segment, and deliver personalized content to a wide range of audiences.

What is a Content Management System?

A Content Management System (CMS) is a content database or system that offers users the opportunity to create digitally, edit, delete and publish content for their websites. Content in this context could be in the form of texts, video files, interactive graphics, or embedded audio files.

You can use CMS applications to manage content for your:

  • Blog
  • News site
  • Ecommerce website
  • Corporate website
  • Intranet
  • Tutorial website
  • Portfolio, etc

Features of a Good CMS Software

With the numerous features possessed by most high-end CMS software, we've put together some MUST-HAVE features you need to consider when choosing a CMS software for your website.

  • Automated and preset templates.
  • Easy-to-use content editor.
  • Access control. Able to deny access to unauthorized users.
  • Receives regular updates.
  • Non-technical users should be able to edit content easily.
  • Allows access to multiple teams of users.
  • Mobile responsiveness.
  • The interface should be user-friendly.
  • Smooth integration with SEO tools.
  • Good social media integrations.
  • Offer content personalization capabilities based on the behavior of website visitors and demographics.
  • Multilingual content localization.
  • Browser compatibility.

Now that you know the features of a good Content Management System; let us dive into the ESSENCE of this post.
What CMS solution are you currently using to manage your online content? Are you a large organization looking for an enterprise CMS solution with high personalization attributes you can use to target specific audiences?

Here is a list of the ten(10) top of the line CMS solutions you should consider

1. WordPress

Do you know that WordPress websites account for nearly one-third of the total number of websites in the world today? Well, now, you know.

WordPress boasts amazing, high-quality plug-ins and themes that are easily customizable and suitable for managing complex website content for large enterprises. It is also mobile-friendly, offers great personalization experience for your website visitors, and integrates with social media networks seamlessly.

2. Wix

If you have absolutely no knowledge about coding, Wix would be ideal for you. Wix is a cloud-based, highly customizable, user-friendly free website builder. It essentially offers a solution for e-commerce websites and the development of online stores.
It is also mobile-friendly, has drag-and-drop systems, and makes use of plug-ins for more functionality.

3. Sitefinity

With the numerous features provided by Sitefinity, managing content for your website is as simple as ABC. Sitefinity offers responsive user interface and easy multi-management features, which makes managing various sites and channels a breeze. With Sitefinity, it's easy for you to create new pages, thanks to its widget and module builder features.

4. Hubspot

Thanks to the achievements recorded in inbound marketing, HubSpot is now the CMS software of choice for marketing related activities.

HubSpot Marketing Hub has all the instruments needed for your business to carry out an inbound marketing campaign that is sure to generate positive results for your business.

5. Weebly

Have you ever thought of setting up a simple website in a few minutes? If your answer is yes! Then, Weebly can make that possible. Thanks to its unique drag-and-drop CMS features and intuitive controls, you can add and remove anything easily.

6. Dynamic Web

Dynamic Web offers multiple content editors that you can use to deliver relevant, personalized content for targeted audiences. One unique attribute of personalization is delivering content in the local languages of your target audience, online localization, and translation services offered by The Word Point can help to target localized audiences better.

Dynamic Web is easy to use, delivers messages on multiple channels, and it builds websites that are responsive to devices such as mobile phones and tablets.

7. Joomla

Joomla is a free, open-source CMS solution just like WordPress; it offers high-level security attributes that separate it from other Content Management Systems.

Joomla also offers amazing easy-to-use themes and interface, even if you are not tech-savvy, you'll find Joomla very easy to use. It can also manage all types of content ranging from videos, texts, pictures, music, etc.

8. e-Spirit

If you need one of the best CMS software solutions for the digital sales and marketing of your products, then e-Spirit is the ideal software you should consider. Its user interface and dashboard are straightforward to understand and use. It offers flexible tools for creating, optimizing, and deploying personalized content across numerous channels for different personas.

Its drag-and-drop features are handy tools if you want to create, move, or reuse contents or templates quickly. e-Spirit is used to create online stores that are content-rich.

Better yet, e-Spirit has great personalization and integrated online tools for translation, which translates content into the preferred language of the target audience.

9. Magnolia

Magnolia is a java-based CMS platform that has highly customizable features to suit your business needs. Its most distinguishing attribute is its focus on high-level security.
If you are looking to create a website that can do almost everything, you should consider Magnolia. It has tools for social media management, marketing automation, CRM, analytics, e-commerce, etc. As your business grows, these functions will come in handy.

10. Solodev

If you are looking for an easy step by step platform you can use to design your website from scratch with a great amount of flexibility and design freedom, then Solodev is the way to go. It boasts intuitive tools you can use to edit and customize your website texts and page layout easily.
It offers easy back-end navigation and design templates you can use to make your website fully functional.

Final Thoughts

Now you know some of the best CMS solutions you can use to create, manage, and deliver amazing content for your visitors. You also know all the good features you need to look out for when you're ready to choose a CMS solution for your business.
Gone are the days where you'll need to write long HTML codes. With the CMS solutions listed above, you'll be able to manage your content effectively with little or no coding knowledge.

About the author: Cynthia Young loves taking every opportunity to share her knowledge with others. Along with digital marketing, Cynthia is also passionate about personal growth and wellness. When she isn’t writing, she can be found hiking with her dog, cooking Thai cuisine, and enjoying hi-tech thrillers. She also frequently writes articles on the company The Word Point translation service.

 

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